Award-winning brands
Out of the Ordinary Brands. Built Together.
oOto is a brand group investing time, capital and expertise into brands that refuse to be ordinary.
50+ vetted partners
Ordinary Isn't an Option.
What is oOto?
oOto is an ecosystem for founders building exceptional consumer brands.
Instead of building alone, our members gain access to capital, co-founders, operators, advisors, creators, suppliers and a community that has already built brands across Europe.
Think of it as a founder collective built around one shared ambition:
Create brands people can't ignore.
15+
Years Experience
30+
Countries Worldwide
100M+
Annual Revenue
Co-Investments
Founders backing founders.
Through oOto, founders co-invest alongside other founders into ambitious consumer brands with exceptional potential.
1-1 Advisory
1-1 sessions on how to transform your brand from ordinary to extraordinary with actionable steps.
IRL Events
Handpicked brand builders. Extraordinary venues. Direct founder access. Included for qualifying members.
Founder Workshops
Execution-focused. You bring the problem, you leave with the answer.
Meetups
Meet Likeminded Founders
Founder Dinners, Parties, Retreats, Masterminds.
Experiences
The best conversations happen when nobody's trying to have one. A wine tasting at sunset, a dinner under the castle walls, and long terrace nights. The room never stops working.
Network
Relationships with other e-commerce founders that pay off for years, supplier intros, agency referrals, deals, and calls you actually take.
Learn
In-person keynotes, firesides, and open Q&As with founders who've solved your exact bottleneck, CAC, retention, ops, hiring. No theory, real skin in the game.
Five ways to build.
The Ecosystem
We partner with ambitious founders, creators and operators to launch, scale and acquire exceptional e-commerce brands.
Talent
Whether you have an idea, an audience or unique expertise — we provide the team, infrastructure and network to build something extraordinary.
Co-Investments
The best investments often come from people who understand the journey.
Advisory
Learn directly from brand builders. Practical consulting for ambitious brand owners. No theory. No agency fluff. Just operators sharing what actually works.
Community
Building companies shouldn't be lonely. oOto brings together carefully selected founders building unique brands. Every member contributes. Every conversation creates value.
Toolbox
Everything we use. Nothing we don't. The suppliers, manufacturers, agencies, software and partners powering our own portfolio. Every recommendation has been tested inside an actual winning brand.
Where Extraordinary Brands Begin.
Ready to build something unforgettable?
Join a network of founders building the next generation of D2C consumer brands.